Our Team

Daniel Duty
FOUNDER & CEO
Daniel Duty is an internationally known expert in the fields of negotiation, partnership building, joint problem-solving and collective impact.
Daniel built the Business Partnerships and Negotiations team for Target where he developed its negotiations and partnership strategy and implemented a variety of frameworks, creating billions of dollars in savings and growth.
Daniel has led hundreds of negotiations on every conceivable topic with companies like Nestle, Hasbro, and Unilever. He developed strategic partnerships creating innovative new products and solutions with organizations like P&G, Starbucks and UNICEF.
Daniel developed Target’s social responsibility strategy and built the Alliance for Bangladesh Worker Safety, a coalition of companies that made collective impact on worker safety in record time.
Daniel has taught thousands of businesspeople in the art and science of negotiation and partnerships at companies, business forums and leading universities such as Harvard, Berkeley, and Northwestern. Prior to joining Target, Daniel worked on behalf of US Senator Paul Simon, the US International Trade Commission, General Mills and other organizations.

Will Davis
FOUNDER & COO
Will Davis is an expert in growth strategies, business management, product development, retail and e-commerce merchandising, negotiation and partnerships.
Will was a senior member of Target’s famed Business Partnerships and Negotiations team where he negotiated million-dollar deals with companies like Mattel and Hanes. He also brokered ground-breaking partnerships with companies like Levi's and P&G that led to significant growth for all parties.
Will has built, led and grown businesses worth hundreds of millions of dollars, including Target’s e-commerce toys and home products businesses. He worked in Silicon Valley growing early-stage ShopKick and launching his own e-commerce men’s grooming company, Njord, for which he was awarded “Entrepreneur of the Year”.
At Conlego Will focuses on strategy and best practices, creating new product offerings, innovative negotiation approaches, and delivering obscene value to clients through customized engagements and long-term transformation.
His new negotiations & partnership approach with Whole Foods earned Conlego Supplier of the Year in 2018.


Kryssa (Anderson) Byron
Alex Kopplin
SENIOR ENGAGEMENT MANAGER
SENIOR ENGAGEMENT MANAGER
A former merchant with Target, Kryssa is a negotiations and partnership expert focused on value creation, collaboration and best practices in retail. She is an expert on the topic of women in negotiation and her insights and advice can be found here.
Alex is a former corporate attorney with deep expertise in mergers & acquisitions and complex business deals. Alex specializes in negotiations, strategic partnerships and business strategies that deliver significant growth and impact.


Scott Robertson
Benton Uttley
SENIOR ENGAGEMENT MANAGER
SENIOR ENGAGEMENT MANAGER
A former senior merchant and negotiations leader with Target, Scott brings significant experience to our retail practice. At Conlego he focuses on negotiations, joint business planning, strategic partnerships, supply chain, retail insights and best practices.
Benton is a former merchant and negotiations leader at Abercrombie & Fitch and Target. For Conlego, he focuses on growth opportunities that deliver extraordinary impact, including business strategy, consumer insights, branding, e-commerce, negotiations and partnerships.


Mark Mathews
Clay Parrish
SENIOR ENGAGEMENT MANAGER
Mark brings deep expertise in shaping the future of retail. He launched the merchandising team for GoPuff, led sales for Ripple Foods, and was a senior merchant for Target. Mark focuses on retail & CPG strategy, omni-channel retail, merchandising best practices, negotiations & partnerships.
Clay is an expert in retail strategy, business development, innovation, negotiations & partnerships. Clay helped launch the digital pharmacy startup, Medly and led strategic problem-solving and innovation teams for Target, where he helped launch Instacart and "Last Mile Fulfillment". He was also a merchant for the toys division of Target.com
SENIOR ASSOCIATE


Mark Hill
Lisa Naughton
Mark is a former sales planner and merchant for Sony PlayStation and Target. With experience as both buyer and seller, Mark provides a unique perspective from both sides of the negotiation table. At Conlego, he focuses on driving value creation, impacting growth strategy and providing key insights to his clients and academy students.
ASSOCIATE
Lisa is a former Best Buy executive where she led major merchandising innovation projects in the omnichannel space. She also served as a senior merchant, IT systems developer and negotiations leader for Target . At Conlego, Lisa focuses on developing best practices for our clients that deliver out-sized results. She also ensures Conlego brings the best content, insights and training to our clients.
CHIEF OF STAFF

Juli Lassow
Juli is the founder of JHL Solutions, an advisory firm focused on building private-label partnerships. Juli advises and works with Conlego clients in the areas of sourcing, owned brands, negotiations, category management, and financial modeling. Juli is also an expert in and a sought-after speaker on the “circular economy.”
ENGAGEMENT CONSULTANT